Beer though was another story. When I was about eleven or twelve, I didn't consider it an alcoholic drink. After all, my dad drank beer, and he didn't get obnoxious or disgusting. In fact, he seemed to be a little more fun when he'd had a few beers. Plus, I linked pleasure to drinking because I wanted to be just like Dad. Would drinking beer really make me like Dad? No, but we frequently create false associations in our nervous systems (neuro-associations) as to what will create pain or pleasure in our lives. One day I asked my mom for a "brew". She began arguing that it wasn't good for me. But trying to convince me when my mind was made up, when my observations of my father so clearly contradicted her, was not going to work. We don't believe what we hear; rather, we are certain that our perceptions are accurate - and I was certain that day that drinking beer was the next step in my personal growth. Finally, my mom reali...