One of the most powerful ways of adding value in the nineties and beyond is understanding that in today's society, wealth is created by distribution.
Products and services are changing constantly, but those who've figured a way to take something of tremendous value and deliver it to a mass number of people will prosper. This has been the secret of the richest man in the United States, Sam Walton. He became wealthy by creating a distribution system.
If you can figure out how to take something that already has great value and distribute it to people, or distribute it at a lower cost, then you've found another way of adding value. Adding value is not just creating products; it's finding a way to make sure that more people experience an increase in the quality of life.
But of course, if we really think about it, you and I know why people don't do well financially. Yes, they have limiting beliefs. But more importantly, there's a core belief that most people have: they should get something for nothing. Most people, for example, expect their income to grow each and every year, whether they've increased their contribution to their company or not.
Raises should be tied to increased value, and we can easily increase our value as long as we educate ourselves and expand our repertoire of skills.
Any company that continually gives people raises without its employees finding ways to add more value is a company that's going deeper in the hole and will eventually find itself economically troubled or destroyed. If you're asking for a raise, you've got to find a way to add at least ten times more value than what you're asking for in return.
Companies, too must realize that as they're looking to invest in equipment, equipment gives limited return. Labour is capital. If someone make $50,000 a year and can generate $500,000 in value, why not take this person and increase their skill, ability, talent, attitude, and education, so that they can add a million dollars in value? A $50,000 investment that brings a $1 million return is a very, very valuable asset. There is no better investment that companies can make than in the education and development of their own people.......
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